Now that we're starting to get back up and running (and seeing other humans IRL), we're assessing the damage months of going feral has done. Our hair is ridden with split ends, (let's not get started on the roots), we're sporting monobrows and let’s not even address the disaster going on with our nails. Home-working has really left us feeling stressed out, with little down-time to properly rest and recover.
Beauty salons are now officially open but, you might have found it tricky getting an appointment now that social distancing and a backlog of demand mean there's less spots available for more people who want them. Of course, you might not fancy heading out at all. Even though measures are lifting, heading to the salon could involve public transport and coming into contact with more people than you'd like.
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Gallery18 PhotosThankfully, there is another way. Safety aside, certain beauty treatments just work better when we're in a setting where we feel most relaxed, without needing to dash to and fro. In fact, a lot of us haven't gotten so cozy and used to the feel of our own chairs that laying back on a salon chair just doesn't have the same appeal it once did. The anxiety to step outside is very real.
That's where beauty apps offering at-home treatments, aka beauty's answer to Uber, come in. While services obviously halted during lockdown, many are back up and running again and are getting booked up quickly.
It seems the public is on board. A survey by Treatwell showed nearly all consumers (91%) have started doing at least one of their usual professional treatments at home, due to the pandemic. This is 3% more than back in June 2020. Although a lot of us a gagging to get the help of the professionals it seems that there are some treatments that are most likely to 'remain at-home' which include beard trims for men, and nails & facials for women. When it comes to Londoners, 96% of them have concerns about going back to the salon.
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