U2's manager Guy Oseary defended the move in an interview with Mashable, saying "It's a gift from Apple. If someone doesn't like the gift, they should delete it...There are people who are going to be thrilled to get a gift. There are people who are not going to care to have this gift. We knew all of that going in. No surprises here. If someone doesn't like it, then great, that's OK, delete it...We just want to share it with as many people as possible. If you don't want it and you don't need it, delete it."
While Bono told NPR he was unaware of the automatic download option in October, he described the "kerfuffle" as: "We wanted to deliver a pint of milk to people's front porches, but in a few cases it ended up in their fridge, on their cereal. People were like, 'I'm dairy-free.'"
A day later, during a Facebook Q&A named #U2NoFilter, he issued an apology when a fan requested that the band never repeat the launch because "It's really rude."
"Oops," Bono said. "I'm sorry about that. I had this beautiful idea and we got carried away with ourselves. Artists are prone to that kind of thing: [a] drop of megalomania, touch of generosity, dash of self-promotion and deep fear that these songs that we poured our life into over the last few years mightn't be heard. There's a lot of noise out there. I guess we got a little noisy ourselves to get through it."
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